DomainCalc Portfolio Report
A disciplined quarterly portfolio review
Use the same evidence and definitions each quarter. The checklist is useful on its own and does not require an email subscription.
Review one decision at a time: what to renew, what to reprice, what to investigate, and what to stop carrying.
1. Reconcile the portfolio
- Export the current registrar inventory and remove domains no longer owned.
- Record the next renewal date and actual renewal price.
- Separate domains actively listed for sale from defensive or development holdings.
- Mark any ownership, lock, transfer, or contact-data issue.
2. Review evidence before price
- Record verified comparable sales with source and date.
- Check legitimate traffic and revenue using provider reports.
- Reassess buyer breadth, extension fit, clarity, and legal risk.
- Do not treat asking prices or automated appraisals as completed-sale evidence.
3. Measure portfolio economics
- Calculate sell-through with a consistent eligible-inventory denominator.
- Compare gross sales with marketplace fees, renewals, and acquisition spending.
- Separate realized cash flow from estimated inventory value.
- Stress-test a lower sale rate and longer holding period.
Quarterly workflow
Run the numbers with the same models
4. Record decisions
For every changed price, renewal, or drop decision, record the evidence, calculation date, model version, and next review date. A consistent record is more useful than trying to remember why a decision seemed reasonable months earlier.